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The core of identity consists in visualization of people uprising emotions while they are plunging into the world of fashion
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In our work, we focused on semiotic base of task. From the beginning, we were looking for semantic associations, which can gather fashion and movie industries. We took movie (and digital world in general) as a context of research & fashion – as a key object of observation. In our final concept of identity we desided to reflect that specific narrow list of feelings, that is familiar to every human been at the moment of meeting with images on the screen. The core of firm style elements consists in visualization of people emotions while they are plugnging into the world of fashion films.
